ABOUT
In its fourteen years, The Armory Show has become an international institution, and every March, artists, galleries, collectors, critics and curators from all over the world make New York City their destination. The concept of a week of arts-related events grew organically, and was formalized with the support of the city in 2009.
Mission of Armory Arts Week
In celebration of the city’s unparalleled artistic communities, Armory Arts Week highlights a neighborhood or borough’s arts scene each night with events. Past events have included special receptions, open studios, art tours, museum discounts, performances, panels, artist discussions and parties.
Audience
Armory Arts Week attracts visitors from all over the world, as well as residents of New York City and the Tri-State area. According to a 2007 independent economic impact study, of the 52,000 visitors to The Armory Show, 56 percent (29,000) were visitors to New York City; out-of-town visitors were comprised of 11,000 from other countries, 5,000 living in the suburbs of NYC, and 13,000 from elsewhere in the United States; and among all out-of-town visitors, 73 percent cited The Armory Show as their primary reason for being in New York City.
Past Programming
Some highlights of Armory Arts Week 2011 included extended Hours at The Studio Museum in Harlem and Harlem Biennale Armory VIP Preview, discounted Admission to The Jewish Museum, Art After Dark at the Guggenheim Museum, SoHo Night, Drawn from Photography at The Drawing Center, Socrates Sculpture Park, Chelsea Day and Brooklyn Night and Gallery Tours in the Lower East Side and LMCC Open Studios.
Promotion
The Armory Show partners with NYC & Company, the city’s official marketing and tourism firm, to publish and distribute 40,000 maps with schedules at participating venues and tourist kiosks.
Armory Arts Week 2011 Public Programming included:
- Tuesday, March 1, 2011 – Uptown & Museum Mile Day
- Wednesday, March 2, 2011 – Benefit for the MoMA
- Thursday, March 3, 2011 – SoHo Night
- Friday, March 4, 2011 – Long Island City Night
- Saturday, March 5, 2011 – Chelsea Day & Brooklyn Night
- Sunday, March 6, 2011 – Lower East Side
